Perseverance, dedication and a heart of gold. This sums up Joanie Fredericks, a change agent and activist from Tafelsig, Mitchells Plain, Cape Town.
Described as a modern African Phoenix, having survived physical, sexual and psychological violence throughout childhood and motherhood.
To realise her mission to emancipate and empower women in underprivileged communities, Joanie founded Ladies Own Transport Services. Ladies Own provides affordable access to tools, knowledge, and know-how for township women to become safe, courteous and professional drivers and escape poverty by gaining access to employment in the transport and deliveries industries. With over 25 years of experience in the nonprofit sector, Joanie also co-founded the NEAD Community Development non-profit organisation that is committed to providing a platform for the inspiration and empowerment of a sustainable and progressive social development environment aligned with U.N. global sustainable development goals by addressing Gender Equality, Sustainable Cities and Communities.